Model Context Protocol

GoHighLevel MCP Server

Managed CRM & Marketing Automation Protocol

Bridge your AI agents with GoHighLevel sub-accounts. This MCP server enables LLMs to manage contacts, send SMS/Emails, and trigger marketing workflows through natural language.

Agencies and marketers use GoHighLevel MCP to run their entire GHL stack through AI. Instead of manually moving leads or sending one-off SMS, you can instruct your agent: 'Find all leads tagged "cold" and send them the current promotion SMS, then add them to the Re-engagement workflow.' This level of automation turns GHL into a powerful, AI-driven marketing engine.

  • ✓Launch marketing campaigns via natural language
  • ✓AI-driven lead nurturing and SMS reactivation
  • ✓Unified control of GHL sub-accounts for agencies
  • ✓Automated opportunity tracking across pipelines
Deploy Managed ServerExplore Integrations
mcp-config.json
{
  "mcpServers": {
    "gohighlevel": {
      "command": "npx",
      "args": [
  "-y",
  "ghl-mcp"
],
      "env": {
        "GHL_API_TOKEN": "your_ghl_api_token",
        "GHL_LOCATION_ID": "your_ghl_location_id"
      }
    }
  }
}
Real-World Automation

Common Workflows

See how teams combine this MCP with other tools to automate real business processes.

Automated Review Request

Scenario: An appointment is marked as 'Completed'. AI triggers a review request workflow in GHL.
Steps:
  1. AI detects appointment completion in GHL Calendar
  2. GoHighLevel MCP finds the contact associated with the appointment
  3. AI calls add_to_workflow for 'Review Request Automation'
  4. Contact receives SMS/Email review link
Outcome: Consistent review collection without manual effort. Boosts GMB and social proof automatically.
Protocol Definition

Available Tools — In Depth

Detailed reference for each tool exposed by this MCP server, with examples and related use cases.

⚒

create_contact

Add a new lead or contact to the GHL sub-account

⚒

search_contacts

Find contacts by email, phone, or name

⚒

send_sms

Send a text message to a contact in GHL

⚒

create_opportunity

Add a contact to a specific pipeline stage

⚒

add_to_workflow

Trigger a GHL automation workflow for a contact

⚒

get_pipelines

List available pipelines and stages in the location

Setup Guide

Configuration & Best Practices

Setup Checklist

  • ✓
    GHL_API_TOKEN (required)
    Use a Private Integration Token (PIT) from GHL Settings → Private Integrations.
  • ✓
    GHL_LOCATION_ID (required)
    Found in Location Settings → Company. Each sub-account has a unique ID.
Rate limit: 100 requests/10 seconds per location.

When to Use GoHighLevel MCP Server vs. Alternatives

Use This MCP When:

  • You need AI-native access via natural language
  • Your workflows span multiple tools (MCP composability)
  • You prefer cloud hosting over local Docker
  • You want zero-config deployment with ClawFast
  • Your use case requires LLMs to reason and act autonomously

Consider Alternatives When:

  • You need bulk data sync (use native export/import)
  • Real-time streaming is critical (use native webhooks)
  • You have strict compliance requiring direct API audit logs
  • Your integration is a one-off script (direct SDK may be simpler)
  • You need features not yet exposed by this MCP server
FAQ

Common Questions About GoHighLevel MCP Server

No additional FAQs for this MCP yet.

Technical Specifications

Protocol
SSE (Server-Sent Events)
Transport
HTTPS (TLS 1.3)
Authentication
Bearer token (Private Integration PIT)
Hosting
ClawFast managed cloud

Why Managed MCP?

Model Context Protocol (MCP) is the new standard for AI connectivity. While you can host servers locally, ClawFast provides a production-grade managed environment.

  • 24/7 Availability: No need to keep your local machine running.
  • Secure Secrets: API keys are encrypted at rest and never exposed to logs.
  • SSE Protocol: Native Server-Sent Events (SSE) support for cloud-to-cloud connectivity.
  • Zero Config: One-click deployment with pre-configured templates.

Looking for more ways to use GoHighLevel MCP Server?

Explore our high-level integration page for GoHighLevel MCP Server to see business use cases and ready-to-use AI agent templates.

View GoHighLevel MCP Server Integrations →

Connect GoHighLevel MCP Server to your AI stack today

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